Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while other think there are disadvantages to this. Discuss both sides and give your opinion.
The effectiveness of sponsoring a sports event continues to be a controversial topic. Some aver that sports events are the ideal channel to build brand awareness among the general public. Contrastingly, others maintain that it is risky as corporate brand identity could be damaged due to the occasional misconduct of athletes. From my perspective, the former benefit outweighs the latter.
Sponsoring a sporting event is an effective channel for building brand awareness as it attracts a wide range of generations regardless of gender. With such a wide audience, it is possible to reach a myriad of target customers who may not have been aware of the sponsoring company before. Indeed, it is often the case that sports fans get interested in unfamiliar corporate names in stadiums, and consequently familiarize themselves with their products. To give you an example, Japanese mobile carrier start-ups boosted the number of their subscribers by sewing their trademark on the uniforms of a popular soccer team. This event was a catalyst for gaining popularity among senior citizens who were less likely to engage with emerging services.
On the other hand, advertising could backfire on sponsoring companies via conduct of athletes. Being human, athletes sometimes commit crimes, have affairs, and express socially unacceptable opinions in public and on social media. This can be detrimental as customers often associate the sporting role models with the sponsoring corporations. To illustrate this, once a basketball player has twittered gender discriminatory words, his sponsoring company cannot avoid receiving a barrage of criticism about the morality of the person and the company. Even if they publicly apologize, some stakeholders and customers could turn away from the sponsor permanently.
To summarize, sponsoring sports events can be a suitable option for building brand awareness. In my opinion, even though it occasionally backfires on sponsoring companies through scandals, its benefits exceed the risks.
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→トピックのパラフレーズと自分の主張の提示。Discuss both sides and give your opinionの設問のため、スポーツイベントのスポンサーの是非について述べたうえで、自分の意見を主張していきます。
・Body Paragraph ①
→ main idea : Sponsoring a sporting event is an effective channel for building brand awareness as it attracts a wide range of generations regardless of gender.–と主張。その後、Main ideaの内容について、後続の文章で説明を加えていきます。
・Body Paragraph ②
→ main idea advertising could backfire on sponsoring companies via conduct of athletesと主張。その後、Main ideaの内容について、後続の文章で説明を加えていきます。
→Body paragraphs のパラフレーズ。
A way of communicating と同義。意味は「（コミュニケーション、広告の）の方法」
An event that causes great change と同義。意味は「きっかけ、触媒」
Build brand awareness
Misconduct of athletes
A barrage of criticism
・Other useful expressions in IELTS Writing TASK2
From my perspective, / In my opinion,
Firmly express one’s opinion と同義。意味は「強く主張する」
Say something is certainly trueと同義。意味は「―は正しいと強く主張する」
To begin with,
I espouse the former ( or the latter )
Having said that
On top of that
In addition と同義。意味は「さらに」
Under such circumstances,
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